February and Valentine’s Day are good instances to remind shoppers to guard family members by means of correct life insurance coverage planning. Listed here are 3 straightforward methods to assist customers bear in mind to “insure their love”.
It’s time to speak about life insurance coverage
Life insurance coverage is a really emotional choice that households want to speak about. You may assist your shoppers begin these conversations with academic content material offered by Life Occurs, a non-profit group devoted to serving to educate customers concerning the significance of life insurance coverage.
Remind shoppers that it’s a good time to evaluate protection
The Nationwide Affiliation of Insurance coverage Commissioners (NAIC) suggests that customers repeatedly contemplate a life insurance coverage coverage evaluate to find out if the protection of their coverage remains to be acceptable for his or her conditions. Business analysis exhibits youthful generations are much less more likely to have protection and extra more likely to reside with a life insurance coverage protection hole. General, 52% of American adults report proudly owning life insurance coverage, and 41% of adults — each insured and uninsured — say they don’t have ample life insurance coverage protection.
Assist your shoppers evaluate their wants. A fast electronic mail or name to verify in on their household, well being, marital and housing standing can assist begin a life insurance coverage coverage change dialog.
Have shoppers notify their beneficiaries
Encourage your shoppers to evaluate their life insurance coverage beneficiaries and let their chosen beneficiaries know of the coverage, how a lot it’s for, and the place they will discover the main points within the occasion of the shopper’s demise. A survey by the Nationwide Affiliation of Insurance coverage Commissioners (NAIC) discovered that billions of {dollars} in life insurance coverage advantages go unclaimed as a result of beneficiaries are unaware of the protection or don’t have fundamental details about the insurance policies.
A life insurance coverage coverage is also known as a present of affection, so through the Valentine season, it is sensible to encourage prospects and shoppers to indicate their love with the safety of life insurance coverage. Defending their future lasts for much longer than chocolate or flowers.
