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Rowad Nomou: Studying For The Trendy-Day Entrepreneur

The Rowad Nomou Program By SEDCO Holding

Background Story

As a part of our work for a consumer based mostly in Saudi Arabia on their CSR initiatives, we designed and developed the Rowad Nomou program, which goals to allow founders of progressive and know-how startups which have reached the expansion stage to achieve the wanted information on methods to develop their enterprise by means of exterior financing.

Rowad Nomou comes as a sequel to a earlier course—the Rowad Bidaya course—which we had developed for a similar consumer. It focuses on fundamental entrepreneurial monetary literacy for individuals who are beginning a enterprise.

One of many wants for Rowad Nomou got here from recognizing a spot within the Saudi—but in addition world—entrepreneurial ecosystem almost about instructional packages targeted on the expansion part inside the enterprise lifecycle. One other want got here from the emphasis that was positioned on “constructing a vibrant and affluent non-public sector” as a part of the Saudi Imaginative and prescient 2030.

Each programs are a part of the Rowad program and are open for anybody to enroll without spending a dime.

Rowad Nomou program

Program Design

Inspirational Audio system

Entrepreneurship—like many disciplines in life—is each an artwork and a science. It is vital for entrepreneurs to achieve a wealth of data about methods to develop a enterprise, however it’s equally necessary for them to listen to the tales of others who’ve put this information into observe and succeeded! Because of this we began every module with an inspiring introductory video by a profitable Saudi entrepreneur who’s well-known within the nation’s startup ecosystem, wherein he/she shares insights from their journey which are related to that module’s matter.


Entrepreneurs are busy folks, working day and night time to run a enterprise. Their information and abilities wants are excessive, however the time they will spend buying this information is low. With that in thoughts, we constructed the course as a self-paced assortment of microlearning items, every between one and three minutes lengthy, to handle one particular level. In whole, the course contains about 150 items.

Non-Linear Construction

Recognizing that every entrepreneur has a special stage of earlier information and present wants, we needed to make it possible for the course simply solutions the questions they’ve at any cut-off date throughout their progress journey, significantly as they search funding. Due to this fact, we designed a non-linear construction for studying content material related to every of the phases of funding for progress, ranging from assessing the necessity for funding or different funding choices to due diligence and securing funding. Whereby entrepreneurs navigate the course content material to determine the related items and instantly entry them without having to finish any prerequisite items.

Social Media-Sort Consumer Interface

The course interface was designed to match this non-linear method to studying. Every part is comprised of a gallery of thumbnails captioned by descriptive titles for the precise piece of data or ability the unit holds, with the appear and feel of a social media board. This encourages the learner to pick out what they discover fascinating on demand by looking to discover a particular unit or coming throughout one which they want—all of the whereas relieving them from any stress or requirement to complete the course, however relatively encouraging them to undergo it on a necessity foundation.

Accommodating Studying Kinds

Entrepreneurs—like all learners—differ of their most popular studying type. Some are principally visible learners, others lean in the direction of auditory studying, and the remaining are extra comfy with kinetic studying. For that purpose, we built-in quite a lot of totally different digital studying belongings, together with infographics, animations, and interactive objects. We additionally included one multiple-choice per unit that’s non-obligatory for the learner to take, and so they can retake it as many instances as wanted. The aim is to not take a look at them however relatively to provide them the possibility to recall the information gained, which is an efficient method to assist information retention.

Non-compulsory Certification

We additionally acknowledged that some learners are motivated by the potential of gaining a certificates of completion, whereas others usually are not. Due to this fact, we created a easy situation for individuals who want to earn a certificates that doesn’t affect the educational journey of those that usually are not aiming for that. Merely put, to earn a certificates, a learner must efficiently full 60% of the course unit questions in no specific order or time.

A number of Course Languages And Glossary

As for languages, Saudi Arabia is not any totally different from many nations on the planet. English is a generally used language of enterprise. In response to that, we developed two variations of the course: one in English and one in Arabic. And we did not cease there! We observed that translating a number of the enterprise phrases from English to Arabic was not simple on this sector—typically there have been no references for such phrases to be discovered, and typically, totally different sources cited totally different translations. There was a transparent want for a consolidated database as a reference for the English phrases and their Arabic equivalents. So, we created a complementary instrument to the course, which is a glossary of essentially the most used enterprise phrases in each languages, together with their definitions and various phrases. This instrument was made accessible to the general public, and never solely to registered course contributors.

Context-Particular Data

Whereas most of the principal entrepreneurship ideas maintain true all around the world, it’s vital for entrepreneurs to grasp the precise ecosystem wherein they function. We built-in items that particularly deal with this want for Saudi-specific data and included references to the important thing establishments within the Saudi market which are enjoying an necessary function within the Saudi startup ecosystem.

Whereas the Rowad Nomou program continues to be younger, its potential to create affect is highly effective. Not solely that, however its design additionally permits to develop on its content material in response to modifications within the entrepreneurial scene, making it future-proof as we look ahead to the years to come back.

eBook Release: Kashida


We’re about studying, merely.We design and create customized studying content material and ship it throughout a number of platforms, all the time enriching studying with know-how.Gold winners at Studying Applied sciences Awards UK 2018 for Greatest Studying Applied sciences Challenge

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