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Thursday, February 15, 2024

The way to Pitch Course Design Concepts to Your Buyer

e-learning course ideas

Ever surprise easy methods to current e-learning course concepts to your prospects?

I had a dialog the opposite day with somebody who was offered with a considerably boring course challenge. We chatted about methods to make it much less boring. Through the dialog, the particular person was involved that the shopper would by no means go for a special concept and solely needed the tried and true, click-and-read course.

This can be a frequent problem as a result of the best course to construct is the linear, explainer sort course with info and subsequent buttons. It’s additionally what many shoppers are used to, so attempting to get them to see a special approach to method the course design could be a problem, particularly with a decent timeline and restricted funds.

Listed here are just a few concepts to get you pondering.

What sort after all are you constructing?

Decide if the course is an explainer or efficiency course? An explainer course is one the place you current info, however there isn’t any efficiency requirement. This may be difficult as a result of many programs are associated to efficiency however the course itself could not have a efficiency enchancment angle. Loads of compliance coaching falls into this bucket.

For instance, ethics coaching is necessary and we would like individuals to be moral. However the coaching tends to deal with insurance policies and rules. And the top measure is a closing quiz to certify completion. If it was performance-based, then it’d appear like this:

The group has a rise of provide prices and realizes that workers are taking issues residence. The group has a laid again tradition the place taking issues residence was tolerated as a result of it wasn’t an enormous deal. In that sense, the efficiency aim is to lower the availability prices by specializing in the ethics of taking issues residence for private use.

Explainer programs usually require much less effort and find yourself changing into the default method programs are constructed.

Assist the shopper see the distinction in e-learning course design concepts.

I like to offer the shopper just a few demo programs that symbolize alternative ways to method course content material. Restrict it to 3 kinds of programs. One sort is simply too limiting which tends to trigger quite a lot of scope creep as individuals give you completely different concepts. And greater than three could be debilitating as a result of it takes time to overview and clarify the entire choices.

The three choices I like to recommend are:

  • easy linear course
  • linear plus some easy learning-based interactivity
  • decision-based interactivity.

Right here’s an instance of how this performs out from a earlier weblog put up on creating goals for compliance coaching.

A easy linear course is usually content material. The content material is related, but it surely’s nonetheless simply content material. And the efficiency measure is a accomplished quiz to certify a base stage of information, publicity to the content material, and attendance.

e-learning course design ideas non-performance

The subsequent stage is a mix of content material, apply exercise (centered on some related efficiency expectation) after which a way to certify understanding. With compliance coaching, quite a lot of the content material is already recognized, so it’s largely a approach to refresh understanding after which an exercise to apply utilizing the content material.

e-learning course design ideas linear, some performance

When there are actual efficiency objectives it begins with a present hole in skill. Assuming that coaching is the right resolution, the course focuses on the kind of content material and actions that the learner must exhibit their skill to make the fitting choices. I attempt to deal with related decision-making actions.

e-learning course design ideas performance, decision-making

I like to recommend that you just convert some compliance coaching that’s frequent within the group to 3 variations you could current when assembly with shoppers. It’s content material the consumer in all probability acknowledges. And seeing the identical content material 3 ways allows you to present and clarify the variations and why you’d advocate one over the opposite.

What e-learning course design concept does the shopper actually need?

If the course is an explainer course, then I attempt to maintain it linear and so simple as potential. If it’s a efficiency course, I lean in direction of decision-making actions. However I prefer to have the shopper see the distinction.

The shoppers usually select the second choice as a result of it’s a sort after all they perceive, consists of some deal with efficiency and interactivity, and is loads faster to construct. That is the place your efficiency consulting hat is available in. The consumer’s alternative would be the best for them, but it surely might not be the fitting one. You’ll be able to information them to the fitting choice when you realize what the efficiency expectations are (assuming they’ve some) and the way the course’s success shall be measured.

Clearly, there’s much more that goes into serving to a consumer construct the fitting sort of coaching. Hopefully, these concepts assist. In case you have others you’d prefer to share. Leap into the feedback and tell us.


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